We aimed to bring AIR’s iconic branding up to date with a fresh coat of paint and renewed usability.
Jonathan Joestar
Project Co-Lead
We aimed to bring AIR’s iconic branding up to date with a fresh coat of paint and renewed usability.
Jonathan Joestar
Project Co-Lead
AIR is more than an HR Consultancy. They serve as a sparring partner, working hand in hand with their partners to find solutions together.
AIR is more than an HR Consultancy. They serve as a sparring partner, working hand in hand with their partners to find solutions together.
Strategic сhallenges
One challenge was ensuring AIR's positioning stayed extremely clear throughout the entire process.
To do so the discovery and strategy sessions we had with AIR's founder Frederic Roger were essential. We built upon his foundation and found ways to express how his work is unique in the way he works with his partners.
Strategic сhallenges
One challenge was ensuring AIR's positioning stayed extremely clear throughout the entire process.
To do so the discovery and strategy sessions we had with AIR's founder Frederic Roger were essential. We built upon his foundation and found ways to express how his work is unique in the way he works with his partners.
Creative challenges
AIR's rebrand was evolutionary rather than revolutionary but not many visual elements existed in its original identity.
We tapped into Frederic's interests and values and found more than you'd see at the surface. His love of legos, his vibrant thought process, the way he strives to revitalizes any business on his path.
Creative challenges
AIR's rebrand was evolutionary rather than revolutionary but not many visual elements existed in its original identity.
We tapped into Frederic's interests and values and found more than you'd see at the surface. His love of legos, his vibrant thought process, the way he strives to revitalizes any business on his path.
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